In this scenario the current owner would then have to come up with $505k every year to hold onto their little boutique brand. Or possibly more every year if Her

In this scenario the current owner would then have to come up with $505k every year to hold onto their little boutique brand. Or possibly more every year if Hershey's ratcheted up the bid. If they held out more than a few years then even with the terminal payout, they would end up paying more than they would've earned from just giving into Hershey's in the first place.