Maybe comfort is a better word for it. It would be interesting to see an A/B test of the leather UI and a standard iOS UI — something that looks exactly like G

Maybe comfort is a better word for it. It would be interesting to see an A/B test of the leather UI and a standard iOS UI — something that looks exactly like Google Maps with Latitude on top of it, for instance. I'd be willing to bet that the leather UI is better received by users. The app is divulging a core aspect of privacy but it certainly manages to look friendly doing it.