How are you distributing your product? It could be that you (and your now demoralised team) have spent too much time building, not enough time selling. This is

How are you distributing your product? It could be that you (and your now demoralised team) have spent too much time building, not enough time selling. This is normal if the core team are engineers, we all default to what we are good at and enjoy doing. The sad part is though, distribution is far more important than production. In my experience, it is close to impossible to recover a team that has mentally 'checked out'. If they are critical to project, it could be the journey for this product is over.