4 ms·

> why are you building something if you haven’t talked to your customers * because it's a secret and you don't want competitors to get advantage * because cus

by ffhhj 4y ago

> why are you building something if you haven’t talked to your customers * because it's a secret and you don't want competitors to get advantage * because customers won't get the idea without a mvp * because revealing your idea might reduce your impulse * because customers will ask for all kind of features and change your idea into something else, more practical, like "get a job" instead of dreaming in your great idea

kimchisoup 4y ago
> because it's a secret and you don't want competitors to get advantage Talk to your customers about their problems and their needs, not the solution itself. The solution can remain a secret. > because customers won't get the idea without a mvp Again, figure out the customers problems first. > because revealing your idea might reduce your impulse Don't reveal it until it's ready to be revealed. > because customers will ask for all kind of features and change your idea into something else, more practical, like "get a job" instead of dreaming in your great idea If customers are asking for features, then there's your demand right there. Strategise on how you want to address it.
vfulco2 4y ago
because, depending on the customers, they do not know the technologies to help them exist, or they mistakenly believe are only available to their big kahuna, deep-pocketed competitors.
hnlmorg 4y ago
> because it's a secret and you don't want competitors to get advantage If it's that easy to replicate then what's to stop them from copying you and eating your market share once you've launched? > because customers won't get the idea without a mvp If that's true then you have to ask yourself if you're actually solving a problem people have or designing a solution in search of a problem. Which then comes back to the GPs advice about speaking to your customers. > because revealing your idea might reduce your impulse I guess that's possible but often I see the reverse: engineers spending forever refining their idea because they're scared to release anything until it's perfect. At least by revealing your idea you're committing to a release early and often model that would see actual users on your platform. > because customers will ask for all kind of features and change your idea into something else, more practical, like "get a job" instead of dreaming in your great idea Sorry but I don't really understand the point you're making here. If you're saying customers will ask for more practical features then surely that's a good thing? The opposite of that problem is spending months building something users don't want nor need. Which again, comes back to the GPs advice about speaking to your customers. If you're concerned that people will tell you to "get a job" then that could happen regardless of whether you announce your project or not. I don't really see how secrecy would affect the opinions of those kind of narrow minded individuals. Plus why should those comments even matter in the first place when they're clearly not relevant to your task at hand?
- dmkirwan 4y ago
  +1. I used to take the same position as ffhhj on this and I learned the hard way to talk to customers first before doing anything. I'm not saying that building in stealth mode without talking to customers can't work, I just believe it greatly reduces your chances of success. Incidentally, I think the equally common advice of "solve a problem that you have yourself" is coming from the same place: you can't solve a problem without understanding your users.
  - user_7832 4y ago
    > Incidentally, I think the equally common advice of "solve a problem that you have yourself" is coming from the same place: you can't solve a problem without understanding your users. So does this mean that it's okay to start developing a product if you yourself have such an (acute) problem even if you don't check for/with external customers first?
    - eega 4y ago
      Sure, but don‘t expect anyone else having the same problem and as such being prepared to pay for it.
- hutzlibu 4y ago
  " what's to stop them from copying you and eating your market share once you've launched?" Nothing. So the only defense would be, having a good headstart, by having a working product by the time of release. Just presenting ideas and sketches does not give this edge.
  - hnlmorg 4y ago
    > Nothing. So the only defense would be, having a good headstart, by having a working product by the time of release. Just presenting ideas and sketches does not give this edge. Nobody is suggesting you should publicly disclose all your preliminary ideas and sketches. It's more about researching your users problems and having discussions there. Plus you could argue doing this actually aids in your "headstart" rather than hinders it: 1. You can approach the project with a better understanding of the problem domain and thus can tweak your solution to the captive market (rather than having to repeatedly pivot your product until you chance upon that market). 2. You already have contacts of potential customers before you launch. Anyone working in secret has to figure those two problems out after they launch.
f6v 4y ago
The moment you try to go to market is when you realize that your IPO is probably not happening any time soon.

by ffhhj 4y ago

kimchisoup 4y ago

> because it's a secret and you don't want competitors to get advantage Talk to your customers about their problems and their needs, not the solution itself. The solution can remain a secret. > because customers won't get the idea without a mvp Again, figure out the customers problems first. > because revealing your idea might reduce your impulse Don't reveal it until it's ready to be revealed. > because customers will ask for all kind of features and change your idea into something else, more practical, like "get a job" instead of dreaming in your great idea If customers are asking for features, then there's your demand right there. Strategise on how you want to address it.

vfulco2 4y ago

because, depending on the customers, they do not know the technologies to help them exist, or they mistakenly believe are only available to their big kahuna, deep-pocketed competitors.

hnlmorg 4y ago

> because it's a secret and you don't want competitors to get advantage If it's that easy to replicate then what's to stop them from copying you and eating your market share once you've launched? > because customers won't get the idea without a mvp If that's true then you have to ask yourself if you're actually solving a problem people have or designing a solution in search of a problem. Which then comes back to the GPs advice about speaking to your customers. > because revealing your idea might reduce your impulse I guess that's possible but often I see the reverse: engineers spending forever refining their idea because they're scared to release anything until it's perfect. At least by revealing your idea you're committing to a release early and often model that would see actual users on your platform. > because customers will ask for all kind of features and change your idea into something else, more practical, like "get a job" instead of dreaming in your great idea Sorry but I don't really understand the point you're making here. If you're saying customers will ask for more practical features then surely that's a good thing? The opposite of that problem is spending months building something users don't want nor need. Which again, comes back to the GPs advice about speaking to your customers. If you're concerned that people will tell you to "get a job" then that could happen regardless of whether you announce your project or not. I don't really see how secrecy would affect the opinions of those kind of narrow minded individuals. Plus why should those comments even matter in the first place when they're clearly not relevant to your task at hand?

dmkirwan 4y ago
+1. I used to take the same position as ffhhj on this and I learned the hard way to talk to customers first before doing anything. I'm not saying that building in stealth mode without talking to customers can't work, I just believe it greatly reduces your chances of success. Incidentally, I think the equally common advice of "solve a problem that you have yourself" is coming from the same place: you can't solve a problem without understanding your users.
- user_7832 4y ago
  > Incidentally, I think the equally common advice of "solve a problem that you have yourself" is coming from the same place: you can't solve a problem without understanding your users. So does this mean that it's okay to start developing a product if you yourself have such an (acute) problem even if you don't check for/with external customers first?
  - eega 4y ago
    Sure, but don‘t expect anyone else having the same problem and as such being prepared to pay for it.
hutzlibu 4y ago
" what's to stop them from copying you and eating your market share once you've launched?" Nothing. So the only defense would be, having a good headstart, by having a working product by the time of release. Just presenting ideas and sketches does not give this edge.
- hnlmorg 4y ago
  > Nothing. So the only defense would be, having a good headstart, by having a working product by the time of release. Just presenting ideas and sketches does not give this edge. Nobody is suggesting you should publicly disclose all your preliminary ideas and sketches. It's more about researching your users problems and having discussions there. Plus you could argue doing this actually aids in your "headstart" rather than hinders it: 1. You can approach the project with a better understanding of the problem domain and thus can tweak your solution to the captive market (rather than having to repeatedly pivot your product until you chance upon that market). 2. You already have contacts of potential customers before you launch. Anyone working in secret has to figure those two problems out after they launch.

f6v 4y ago

The moment you try to go to market is when you realize that your IPO is probably not happening any time soon.