Few days on, but I see it similar to how Google felt the need to make Chrome rather than to simply rely on Firefox. If you're selling a property (in this case w

Few days on, but I see it similar to how Google felt the need to make Chrome rather than to simply rely on Firefox. If you're selling a property (in this case web services and advertising), wouldn't you want to control every aspect of how that property is viewed? Google wanted to have full control over how users saw their product, so they can make a browser and fully support that browser with all the bells and whistles their product can conceivably offer through that platform. Amazon is the same way. Their device is secondary to the content they are offering, so why not be able to tailor that device fully to the content. The only way you can ever truly make that a reality is if you have your own platform. Of course, even if this is all wrong, it’s not like WebOS will cost that much money. It’s like Amazon picking up a book at the bookstore, it looks interesting, you probably won’t ever read it, but it looks pretty and doesn’t take up space and you can send it off to the thrift store in a couple of years.