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IIRC, Beyond Meat requires that their products be displayed in the meat case because their target customer is a meat-eater.
by __derek__ 4y ago
IIRC, Beyond Meat requires that their products be displayed in the meat case because their target customer is a meat-eater.
- AnIdiotOnTheNet 4y agoThey don't require it, they request it. Frankly a terrible idea in my opinion because a lot of meat eaters, like GP here, have a persecution complex and this only feeds into that. My grocery store keeps it properly in the "meat substitute" section. To be fair, Beyond Meat does have prominent "Plant Based" text on its packaging: https://brand-directions.com/wp-content/uploads/2019/08/New_Meatier_Beyond_Burger_Rendering-768x432.png https://brand-directions.com/wp-content/uploads/2019/08/New_...