The business aspect is correct. The Big Ten shares revenue equally with all schools and is currently estimated at around $44 million per year per school - the

The business aspect is correct. The Big Ten shares revenue equally with all schools and is currently estimated at around $44 million per year per school - the most among all conferences. The Pac-12 is half that. Adding UCLA and USC to the Big Ten brings along the LA media market (Big Ten already has NY Chicago and DC) will likely increase the per school share a lot more than the Pac-12 could hope for when it renegotiates its deal in 2024. UCLA and USC getting an extra $20+ million per year pays for a lot of airline flights. It doesn't end with that, either. They'll be invited to join the [1] Big Ten Academic Alliance, where all the schools work together to share resources and reduce costs. This is serious money for the schools too. [1] https://www.btaa.org https://www.btaa.org