4 ms·
The utility of a trademark is such that when consumers see the mark, they know who the source of the goods or services is. Changing who owns every mark every ye
by bdowling 4y ago
The utility of a trademark is such that when consumers see the mark, they know who the source of the goods or services is. Changing who owns every mark every year would undermine that utility.
- eru 4y agoYou could auction them off for longer. Also the scheme described is just equivalent to a 1% tax on the fair value of a trademark. It doesn't actually force anyone to sell (as long as they can afford the tax).
- someweirdperson 4y agoBrand is not a guarantee for anything today. Product series are traded between companies, or whole companies are being sold/bought. Company A buys B and switches B's products to their own brand while continuing with B's quality, or continues with B's brand while selling traditionally A's products or degrading/improving B's to their own interpretation of quality...