What? If I’m bidding $100 and I have to pay $100 but the person i’m bidding against can bid up to $10000 before they have to pay $100… this will only result i

What? If I’m bidding $100 and I have to pay $100 but the person i’m bidding against can bid up to $10000 before they have to pay $100… this will only result in a transfer of trademark when the owning company is defunct. Seems like it helps nobody.