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At my local grocery store in Massachusetts, some fake meat products are now displayed in the meat section. The thing is though, they (Beyond, etc.) are sometime
by galago 4y ago
At my local grocery store in Massachusetts, some fake meat products are now displayed in the meat section. The thing is though, they (Beyond, etc.) are sometimes more expensive than meat! In some contexts its considered the premium product, and its also there so people having a barbecue or something can provide an option for non-meat eaters. I don't believe at all that they're trying to trick anyone--its more than that. They're trying to position their products as a standard choice, not something from the "health food section."
- kjkjadksj 4y agoIts so ironic because vegetarians I know gag when they walk by the meat and fish section and smell everything raw. Making them go there to get their protein seems a little cruel
- aembleton 4y agoDon't you have fridges with everything wrapped in plastic? I would expect the non-meat equivalents to be there alongside those that contain meat. It would be strange to have them at a butcher or a fishmonger counter, but most supermarkets have a fridge of pre-packaged processed meat products with varying quantities of meat and filler.
- __derek__ 4y agoIIRC, Beyond Meat requires that their products be displayed in the meat case because their target customer is a meat-eater.
- AnIdiotOnTheNet 4y agoThey don't require it, they request it. Frankly a terrible idea in my opinion because a lot of meat eaters, like GP here, have a persecution complex and this only feeds into that. My grocery store keeps it properly in the "meat substitute" section. To be fair, Beyond Meat does have prominent "Plant Based" text on its packaging: https://brand-directions.com/wp-content/uploads/2019/08/New_Meatier_Beyond_Burger_Rendering-768x432.png https://brand-directions.com/wp-content/uploads/2019/08/New_...