2 ms·

$25-$50 each? How much is one customer worth?

• edge17 4y ago
  They're early adopters. Guessing they're worth a lot since you're counting on them.
  • muzani 4y ago
    Normally early adopters are the cheapest. The "shut up and take my money" type that make up the initial marketing channel. So it can be a bad sign to start out with a high customer acquisition cost.
    • edge17 4y ago
      I guess, if you're calling development and startup cost zero.
• ford 4y ago
  In this case they're paying more for the feedback/interview than for an additional user
• legitster 4y ago
  Depends on the industry. In my world (B2B SaaS) we are spending $90 - $300 for every new lead generated. Of course, every new lead doesn't become a customer. We have to spend $3000+ for every account added to our free tier!
  • nowherebeen 4y ago
    That's really expensive! That means you are spending $3,000,000 for 1000 free tier users. May I ask how much does your Saas charge paying customers? I would love to know the potential revenue to justify the expense.
    • nl 4y ago
      They said it was B2B SaaS. It's easy for the lifetime value of an account to be 100k+ and to have pretty good conversion from free accounts.