3 ms·
> The counter-argument is that orange just means decaf to the customer That might be a case of a trademark being genericized. Or the trademark should not have
by xmprt 4y ago
> The counter-argument is that orange just means decaf to the customer
That might be a case of a trademark being genericized. Or the trademark should not have even been granted in the first place if orange meant decaf before Sanka started using it.
- gweinberg 4y agoIt didn't, though. Orange meant decaf because decaf (usually) meant Sanka. BTW, trademarks aren't "granted". You can register a trademark, but you don't have to. Registering can help in a trademark dispute, but you can win without registering it, and you can lose even if you did register it.