So, is this product only for people that want to drink their coffee cold, and not those who appreciate a warm beverage in the morning? Also, what would all the

So, is this product only for people that want to drink their coffee cold, and not those who appreciate a warm beverage in the morning? Also, what would all the (admittedly mistreated) coffee farmers around the world do for a living if this really took off? I thin some of these companies would be better off investing in palm oil alternatives if they really want to make a difference.