Very true. Not to mention that the inhibition to purchase drops significantly. Before activating Prime I knew there was an invisible $25 Super Saver free shipp

Very true. Not to mention that the inhibition to purchase drops significantly. Before activating Prime I knew there was an invisible $25 Super Saver free shipping barrier that I had to break before I would complete an order on Amazon. Now with Prime, I activated One-Click Buy and haven't looked back. It's addicting having a new package arrive at your door every day or two. <Obvious warning about irresponsible spending unrelated to the business angle of this discussion />