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I've been a prime user for the past year or so. Seemed a bit indulgent at first, but really love the service. Free 2-day shipping seems un-necessary when you

I've been a prime user for the past year or so. Seemed a bit indulgent at first, but really love the service. Free 2-day shipping seems un-necessary when you can get super-shipper saving but every time my packages show up in two days, I'm grinning. I still have a Netflix account, but despite my love for Netflix it might only be a matter of time before I switch to Amazon Prime streaming (I don't watch a lot of TV). Now with this? Great deal.

jemfinch 15y ago
I originally signed up for Prime because it saved me money. Not because I was paying for a lot of fast shipping, but because I would frequently have a $10 item I wanted to purchase, and i would add $15-25 worth of stuff to get super saver shipping. With Prime I just buy what I want, when I want, and never worry about shipping costs or meeting a threshold for free shipping.
- ErrantX 15y ago
  ^^ This. Prime initially increased my overall spend because it was so damned easy. Particularly as here in the UK I can order a book up to about 7pm and have it arrive next day. My record, I think, is ordering about 9pm and having it arrive at 9:30am :D Amazon Prime was a genius idea.
- tomkarlo 15y ago
  Prime changes how you shop. I used to put things in my shopping cart, figuring I'd buy them later if I had something else I wanted and could drive the price over $25. Now I just buy it right away if I figure I need it - there's no hassle, no shipping fee, and I know that if it turns out I don't want/need it, it's trivially easy to return it and I won't be charged. It also means Amazon is the first place I check for just about anything I buy online: over time I've found that it's highly unlikely that the difference in price (esp. with shipping) is going to be enough to cover the potential hassle of ordering somewhere else. Prime is a huge win for Amazon. They take loyal customers, increase order volume and push the customers into ordering from a wider range of categories. More dollars from those customers end up going to Amazon, and the customers become less price sensitive as well.

jemfinch 15y ago

I originally signed up for Prime because it saved me money. Not because I was paying for a lot of fast shipping, but because I would frequently have a $10 item I wanted to purchase, and i would add $15-25 worth of stuff to get super saver shipping. With Prime I just buy what I want, when I want, and never worry about shipping costs or meeting a threshold for free shipping.

ErrantX 15y ago
^^ This. Prime initially increased my overall spend because it was so damned easy. Particularly as here in the UK I can order a book up to about 7pm and have it arrive next day. My record, I think, is ordering about 9pm and having it arrive at 9:30am :D Amazon Prime was a genius idea.
tomkarlo 15y ago
Prime changes how you shop. I used to put things in my shopping cart, figuring I'd buy them later if I had something else I wanted and could drive the price over $25. Now I just buy it right away if I figure I need it - there's no hassle, no shipping fee, and I know that if it turns out I don't want/need it, it's trivially easy to return it and I won't be charged. It also means Amazon is the first place I check for just about anything I buy online: over time I've found that it's highly unlikely that the difference in price (esp. with shipping) is going to be enough to cover the potential hassle of ordering somewhere else. Prime is a huge win for Amazon. They take loyal customers, increase order volume and push the customers into ordering from a wider range of categories. More dollars from those customers end up going to Amazon, and the customers become less price sensitive as well.