"This is all so well-played by Apple: evolve ever more locked down systems in seemingly consumer-friendly ways. Once consumers forget they can even install thei

"This is all so well-played by Apple: evolve ever more locked down systems in seemingly consumer-friendly ways. Once consumers forget they can even install their own applications (except through the app store), OS X distribution will be just as heavily moderated by Apple as iOS distribution." The "seemingly" part confuses me. Why seemingly? Either consumers will like the experience (as they seem to do in iOS and could care less about a few apps non allowed to the iOS App Store) or they won't and they will leave the platform. Apple cannot "foul" the consumers into liking a more locked down system. Either they will, or they wont. And I guess they will. The average consumer is not the average HN reader.