Unless they decide to turn it off, they would just stagnate in features. Regarding it costing money, yes, of course. But costs increases as users increase. If

Unless they decide to turn it off, they would just stagnate in features. Regarding it costing money, yes, of course. But costs increases as users increase. If you're giving away your product for free, that's an issue. If you're charging, then I don't see the problem.