3 ms·
That's only likely to be an issue in the very small number of countries where prescription drugs are allowed to be advertised (only the US and NZ, I think?). Be
by closewith 4y ago
That's only likely to be an issue in the very small number of countries where prescription drugs are allowed to be advertised (only the US and NZ, I think?). Before moving to SF from Dublin, I had no idea what any prescription drug looked like - even the ones I had taken where always generic pills or capsules.
- lozenge 4y agoPill color and other visual characteristics affect the placebo effect. This affects design even outside the US.
- rsynnott 4y agoI'd question how much this plays into pill design; I suspect it's mostly branding. Back in the day I used to take the antidepressant venlafaxine (Effexor in the US). The pharmacy would give me whichever manufacturer's version they had on the day; the pills all looked completely different. EDIT: Further evidence. Here (Ireland), advertising of pharmaceuticals is generally illegal, but certain over the counter pharmaceuticals can be advertised. And those ones _do_ usually have very consistent pill design; ~all paracetamol pills look basically the same as each other, despite having tens of manufacturers, as do all ibuprofen pills.