Whatever your definition of “social movement” is (which appears at the very least, quite peculiar), you seem to be implying those two things are well defined, u

Whatever your definition of “social movement” is (which appears at the very least, quite peculiar), you seem to be implying those two things are well defined, unrelated, things, and they're not. You can make up whatever categories you feel are useful (the author here chooses to include values as part of technology, by example), but don't forget that categories tend to make people overestimate the difference between things.