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At what point is the app most useful, i.e when does it become meaningful for the user? It doesn't HAVE to be in days does it? Look at Dropbox, their free tier
by helen842000 15y ago
At what point is the app most useful, i.e when does it become meaningful for the user?
It doesn't HAVE to be in days does it?
Look at Dropbox, their free tier lasts for however long it takes you to fill up 2.2Gb, 'cause once you get to that level a) you know it works well b) you're using it regularly so upgrading is barely an issue because you've already seen the worth.
If it's a photo app you could say 50 images, they have a certain level of investment into the app so it becomes useful.
If it's a game, when does it become addictive? level 3? 50,000 points? 40 in-game hours?
I think users find 'use' in apps at different rates. By cutting them off after x days - you essentially lose them. Let them carry on under a certain threshold until it becomes meaningful to them, they'll upgrade to a paid plan.
Let them mature to the point where they are most likely to upgrade.
- dholowiski 15y agoAgreed. The whole point of a 'free trial' is to give someone long enough using your product that they can't live without it and they have to pay you for more. It might take some people 2 hours to get to that point and it might take other people 6 months to get to that point. However, it also depends on if giving out the free trial costs you anything - you might not be able to afford to give your product away for 6 months (or longer). I personally think it's a good idea to design a free tier into any product, and design it very carefully so that it costs you as little as possible to give away.