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On the flip side, how does a blog platform cost more than $9M per year?
by dqpb 4y ago
On the flip side, how does a blog platform cost more than $9M per year?
- tempestn 4y agoI would guess mostly marketing—building the brand and the audience. Also recruiting writers to the platform.
- meheleventyone 4y agoDoh, cross-posted the exact same thought!
- meheleventyone 4y agoYou pay writers to come to your site and all the other marketing gumph.
- rchaud 4y agoOne big difference. Substack is push, blogs are pull. Managing the reliable sending of millions of subscriber emails is expensive.
- gowld 4y agoHow much? Mailchimp charges $12K/year for 150K contacts and 180 emails/contact/year. (Above that is "call us" pricing.) At that rate, it is about 10c per contact per year. Substack has 500K paying reader-subscribers, 10-20x that in "total readership", whatever that means, and "millions" of readers (but I believe those are web viewers). https://backlinko.com/substack-users#how-many-paying-subscribers-use-substack https://backlinko.com/substack-users#how-many-paying-subscri...