I think it's very hard for anyone to give you advice because there are too many variables, and we also don't know much about your thing. You say you have unique

I think it's very hard for anyone to give you advice because there are too many variables, and we also don't know much about your thing. You say you have unique value prop but then you mention "if they launch better versions of the same products". So which one is it, objectively? How much money you have it's also important (perhaps the most important). Can you and your friend compete against a company with $300K budget for sales & marketing in the next 12 months? I've been in this spot once when I launched a product at the same time with another startup. I invested $10K of my own money, they got $350K funding. 2 years later both products are gone. I lost $10K of my own money, they lost $350K of investor's money. What you take from this is up to you.