> In reality what is happening is that I've got multiple stakeholders on the business side and a fight between their priorities is being run through my planning

> In reality what is happening is that I've got multiple stakeholders on the business side and a fight between their priorities is being run through my planning process. Yes, because YOU are the scarce resource that the org needs to allocate. Critical for orgs to figure out smooth ways to identify these conflicts and resolve them with good decisions. Not easy though!