I'd rather use SSO over magic links as a user, for what it's worth. Email is unreliable, there's typos, people not knowing their email address, etc. Meanwhile

I'd rather use SSO over magic links as a user, for what it's worth. Email is unreliable, there's typos, people not knowing their email address, etc. Meanwhile with SSO, two clicks and it logs you into the site with the email you're logged in with.