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It depends partly on what your app does. If it is a tool to add special effects to a photo, a 7 day trial might be plenty. If it is an app to measure SEO effe
by brk 15y ago
It depends partly on what your app does.
If it is a tool to add special effects to a photo, a 7 day trial might be plenty. If it is an app to measure SEO effect on we traffic, the user is going to need a longer sample time.
I do not think there is a universal right answer. You want it to be long enough that the user gets a proper feel for the value of the product, and short enough that they are pushed to make a buying decision while it still feels new and exciting.
- samikc 15y agoAgreed what brk said. You should also consider the frequency of usage that your product needs. If your product has kind on once a day usage, you can provide a 7/15 days trial. But if the frequency is around once a week you need to provide a longer trial days. You can think of this equation (no claims of result- just what I have used): F = number of killer features in your app UC = usage count to get used to the feature freq = frequency of usage in some units Then your minimum trial period should be something like: Trial Period = F * UC * (1/freq) Hope that helps