If you're selling a product today, why wouldn't you increase your prices? What force would stop you from looking around and saying to yourself, everyone else is

If you're selling a product today, why wouldn't you increase your prices? What force would stop you from looking around and saying to yourself, everyone else is jacking up prices so i might as well. You could release a little press release that says "blaa blaa blaa inflation blaa blaa" and everyone would more or less accept it. Say you made cars for America and through no fault of your own, dealer stock evaporated due to supply issues upstream. Let's say you could try hard to increase production once that supply issue had been ironed out - but you could equally choose to take it easy, cars are fetching well over sticker price, so maybe be very slow at ramping up supply again to maintain that. Obviously if you colluded with your competitors to do that it would be illegal, but, if there was some kind of global event that put you all in the same basket... I see the talk of increasing interest rates to solve inflation, i just can't see how that stops price gouging inflation. Furthermore, we don't even appear to have a language for this idea, it's not supply side inflation i'm talking about (although that clearly exists in some products), it's not demand side inflation (although that clearly exists for toilet paper for a while - not sure if it affects much today?)