3 ms·
I agree with Jason on his points on "Why Angel Investing In the Enterprise/SaaS Space Isn’t 'Hot'". But I believe that getting a foothold in the market would a
by auston 18y ago
I agree with Jason on his points on "Why Angel Investing In the Enterprise/SaaS Space Isn’t 'Hot'".
But I believe that getting a foothold in the market would also require an 800 number with people who understand the product very well on the end of it.
Also I think the most important point he makes is this:
"Focus on User Experience"
I can't tell you how hard it has been for me to use some business apps in the past! I personally believe the application should really be an extension of their routine, not an entirely new routine.
I'd bet this is the key to success in the enterprise space, make people do less work and they will appreciate it.
Taking a picture of a business card and save the info automatically instead of saving, putting it in a rolodex and also manually entering the info into your phone and/or outlook.
Click to call buttons so that they dont have to dial a number.
Having word docs/pdfs templated so they can be filled in automatically using the persons info instead of having to fill it in manually.
Make the format easily exportable for re-use in another system (salesforce to basecamp or salesforce to calyx or basecamp to blinksale or harvest to less accounting).
These are all things that can be done but arent available to the mainstream SaaS user.
- callmeed 18y agoNot sure if user experience really matters that much in the enterprise. I say that because, in the enterprise, person making the purchasing decision isn't the person using the software. I would say they are more concerned about security, compliance, and integration with existing systems. My last enterprise job was with a large shipping company (that drove brown trucks). Their internal software for call centers was far from easy to use. I offered to write apps internally but could never get anything green-lighted. I'm not discounting user experience-I just don't think an enterprise startup can win on that alone.
- auston 18y agoI get your point. I guess I mean SaaS offerings in general. Because small businesses use them as well.
- callmeed 18y agoabsolutely. I think there are tons of opportunities for saas offerings targeted at small biz (the kind that use QuickBooks, not Oracle; that do $6M in revenue, not $6B). For them, user experience will go a long way.
- jasonlbaptiste 18y agoAmen. Mind if I use that quote "Quickbooks, not Oracle".
- jasonlbaptiste 18y agoseriously, so many companies are using green screen interfaces that change via using f3,f4,etc.! Quote that i always use and i dont know who to attribute: Enterprise 1.0 utilized decision making my one person, the CIO/CTO. Enterprise 2.0 is adopted by the users and the personnel inside the organization.