You can definitely still do it. I would say it is a bit less popular now though as the pandemic slowed travel, and credit card issuers have gotten used to churn

You can definitely still do it. I would say it is a bit less popular now though as the pandemic slowed travel, and credit card issuers have gotten used to churning and managing breakage/risks. Chase still offers big incentives on office supply stores, so that's probably the main driver of MS right now aside from sign-up bonuses. Staples quite frequently offers $0 fees on their gift cards to encourage this.