It is evident that the emphasis on supporting rhythmic music since ABBA (~1970's) has really borne fruit, so much that their brand has recently started business

It is evident that the emphasis on supporting rhythmic music since ABBA (~1970's) has really borne fruit, so much that their brand has recently started business to IP music. However, there is still a sense that not too many pop music will be recognized on equal terms with other kinds of music and other cultural expressions, financially and otherwise.