I started a job with a new company back in January. I understood what their product did and how things work need to work technically, but I have to say, it wasn

I started a job with a new company back in January. I understood what their product did and how things work need to work technically, but I have to say, it wasn't apparent from my initial research just how good a _business_ it was to be in. And yeah, getting the CEO to run through the business case for it went a long way towards selling me on the company (reasonable tech and nice people didn't hurt, either.)