4 ms·

Visualize Value – The Pitch (2019)

peter_d_sherman 4y ago
To a technical person, the above would probably look like an overly simplistic business video with no really deep technical information or insight... Should I have posted a video like that be on Hacker News, which is a deeply, deeply technical forum? Well, perhaps not! But you see, while at first glance this video looks like an overly simplistic business video, it addresses an underlying, yet mostly never discussed problem common to many technical people! That problem is simply this: How does someone communicate the VALUE of themselves, their ideas, their company, their services, their products -- whatever it is that they're selling -- to potential clients or customers, such that the potential clients or customers PERCEIVE the same VALUE of the thing being sold that person selling it, has of it themselves? ? Most people are terrible communicators! (Also, a sub-case of this problem is when a Startup Founder -- pitches to an Accelerator, an Angel Investor, and/or a VC of any sort... how do they get the other party to see the same value in the thing that they're creating that they see in it themselves?) But you see, this problem is a "soft problem"... It's not a "hard technical problem"... There is no computer language or toolkit or tooling or methodology that will solve this problem. And yet, how often in the business world does this "soft-problem" pop up? I've seen it pop up numerous times, in countless contexts! That's why Jack Butcher (Visualize Value) -- is a genius! He's taking one very interesting path towards addressing this problem (I see this problem as being at least a $1 Billion dollar problem, and possibly more, incidentally!) That's why his company went to $1M in value in 18 months. So, "an overly simplistic business video"? Or something that addresses a much deeper, yet all-too-common "soft problem" -- with a potential market upside of billions of dollars? Well, you decide! Related: https://www.youtube.com/c/VisualizeValue/videos https://www.youtube.com/c/VisualizeValue/videos https://visualizevalue.com/pages/about-vv https://visualizevalue.com/pages/about-vv

To a technical person, the above would probably look like an overly simplistic business video with no really deep technical information or insight... Should I have posted a video like that be on Hacker News, which is a deeply, deeply technical forum? Well, perhaps not! But you see, while at first glance this video looks like an overly simplistic business video, it addresses an underlying, yet mostly never discussed problem common to many technical people! That problem is simply this: How does someone communicate the VALUE of themselves, their ideas, their company, their services, their products -- whatever it is that they're selling -- to potential clients or customers, such that the potential clients or customers PERCEIVE the same VALUE of the thing being sold that person selling it, has of it themselves? ? Most people are terrible communicators! (Also, a sub-case of this problem is when a Startup Founder -- pitches to an Accelerator, an Angel Investor, and/or a VC of any sort... how do they get the other party to see the same value in the thing that they're creating that they see in it themselves?) But you see, this problem is a "soft problem"... It's not a "hard technical problem"... There is no computer language or toolkit or tooling or methodology that will solve this problem. And yet, how often in the business world does this "soft-problem" pop up? I've seen it pop up numerous times, in countless contexts! That's why Jack Butcher (Visualize Value) -- is a genius! He's taking one very interesting path towards addressing this problem (I see this problem as being at least a $1 Billion dollar problem, and possibly more, incidentally!) That's why his company went to $1M in value in 18 months. So, "an overly simplistic business video"? Or something that addresses a much deeper, yet all-too-common "soft problem" -- with a potential market upside of billions of dollars? Well, you decide! Related: https://www.youtube.com/c/VisualizeValue/videos https://www.youtube.com/c/VisualizeValue/videos https://visualizevalue.com/pages/about-vv https://visualizevalue.com/pages/about-vv