I haven't read through the whole thing, but this seems like an exercise in throwing out conventional thinking in order to be receptive to better alternatives.

I haven't read through the whole thing, but this seems like an exercise in throwing out conventional thinking in order to be receptive to better alternatives. Such an exercise can be an important practice in the arts. Although without knowing the individuals involved I can't say whether they are doing this as a warm up exercise to clear their collective head, or whether they really believe in the stated mission.