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We're currently testing several hypothesis and assumptions: 1) People want to pay for online content or services that deliver value for them (League of Legend
by GFischer 15y ago
We're currently testing several hypothesis and assumptions:
1) People want to pay for online content or services that deliver value for them
(League of Legends creator said: "if it delivers a tremendous value to them that's highly replayable, people will spend money")
2) There's a large segment of people that don't have international credit card or paypal, yet are online and want to pay (or people that don't want to use a credit card online), and have a cell phone.
3) Webmasters and game developers are willing to accept a large percentage cut in exchange for much better conversion rates.
4) The service has to be as simple as possible (and I think BuySimple is doing things right in that regard) and dead easy to try (we'd thought of the "free sample" thing as well)
The hypothesized target segments are:
- online games with in-game stores
- virtual communities that want to donate or help
- small independant websites with small products (example: arts and crafts sites with small projects)
Think very small payments (5 cents of a dollar)
League of Legends interview:
http://www.gamasutra.com/view/news/28313/Interview_League_Of_Legends_Merrill_On_Succeeding_With_FreeToPlay_Core_Games.php http://www.gamasutra.com/view/news/28313/Interview_League_Of...