I've been thinking about that a lot lately. I have a medium-sized e-commerce. We sell hyper-customized products and, to be honest, the site's overall performanc

I've been thinking about that a lot lately. I have a medium-sized e-commerce. We sell hyper-customized products and, to be honest, the site's overall performance is not good. But when I looked into other stores in the same niche as ours, who are making a lot more money than us, I saw that their performance wasn't better than ours. I don't think people shop impulsively in our store because they have to customize the product and then make sure the customization is correct (it's a pretty complex customization). I believe that because the journey to checkout is so long and requires so much attention, the customers just don't give up due to high latency or slow responsiveness overall.