I'm no proven entrepreneur but being in that space, personally i think its a good move by this company. In marketing, provided it's done in a manner that suits

I'm no proven entrepreneur but being in that space, personally i think its a good move by this company. In marketing, provided it's done in a manner that suits your business, you should do everything you can to create conversation, i.e something worth remarking on. Seth Godin talks more about this in Purple Cow but the above is the general gist of it