Mark already said it: if you don't like it, then don't use it. It's his money on the line, you go fork your own Unity. This is an instance of "you can't please

Mark already said it: if you don't like it, then don't use it. It's his money on the line, you go fork your own Unity. This is an instance of "you can't please everyone so don't even try." While it would definitely be nice to please everyone, even merely trying to do so will seriously derail you from your own vision and design. That direction can either be yours or nobody's. People also overestimate the effect of this kind of soloing. At worst, they will just create something nobody will use. And if the majority of users will cease to use Unity, there will be 3rd-party packages for Gnome3 or Gnome2 or whatever it is that people want. As a critical review, if Ubuntu ever get to that point it might indeed be a good idea for Ubuntu to accept defeat and return to the mainstream. However, it is no earlier than that when we will see if they truly are stupid. And if they are, then there's a fair chance of forking and there will not only be Kubuntu and Lubuntu and ${WHATEVER}buntu but also Gubuntu.