More than anything, experienced business and marketing folks were always the differentiator in my experience. The ability to make new and or leverage existing

More than anything, experienced business and marketing folks were always the differentiator in my experience. The ability to make new and or leverage existing connections to open doors for the business mattered far more to success than “how complex” or “is this different.” I’ve seen literal $BigName clones with lesser quality systems make millions because the owner had another business and went to work on his Rolodex to get us in the door and start making money.