a) As an individual, your data is only worth pennies, but as a billion users, you data is worth much more. That's because you can start inferring a lot about d

a) As an individual, your data is only worth pennies, but as a billion users, you data is worth much more. That's because you can start inferring a lot about demographics and behavior. b) Try starting a business and asking customers to pull out their credits cards and you will see how hard it is to make people pay. Just because you find value in paying, doesn't mean many/most people will.