Indeed! Look at a novice Mac user, and you understand why Apple built the MAS. No matter how easy software installation was, the process was still difficult for

Indeed! Look at a novice Mac user, and you understand why Apple built the MAS. No matter how easy software installation was, the process was still difficult for most users (how to handle a bundle, package, zip file). The MAS has streamlined both installation and paying for an application. Also, it's what people who bought a Mac because of the iPhone/iPad halo effect expect.