Yes - the feed likely consists of things like the canonical product name, description, weight/size, recommended price, pack shots, and nutritional info. Trolle

Yes - the feed likely consists of things like the canonical product name, description, weight/size, recommended price, pack shots, and nutritional info. Trolley.co.uk might be able sidestep this demand by displaying ONLY the product names and prices, but it'd be a much less visually-appealing site as a result.