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For Enterprise software, absolutely. It's a pretty damn big undertaking. That's why we're straying away from "enterprise sales". For SaaS, I don't think it's
by jasonlbaptiste 18y ago
For Enterprise software, absolutely. It's a pretty damn big undertaking. That's why we're straying away from "enterprise sales".
For SaaS, I don't think it's true at all. Why does it have to be different than the consumer market? You have a piece of software, it solves a need, you use it. In the consumer market people pay for an upgrade, with SaaS/biz software people pay on a freemium model/ after a trial basis.
-jlb