If nothing else, it's a way to lock down a large swath of the demographic you must appeal to, and lets you then pander to only those are are sensitive to an act

If nothing else, it's a way to lock down a large swath of the demographic you must appeal to, and lets you then pander to only those are are sensitive to an actual position, and not just being endorsed by a group (or even just professing memborship in a group). In some respect this is useful for the average person because there's just so much going on that being fully aware of the the different candidates stances on many different topics and trying to juggle all that is hard, and doing a good job of it in some cases is next to impossible. That said, it's taken advantage of in the extreme by politicians (of all groups) now, who seem to have purposefully divided the populace so they can rely on this. To all of our detriment.