What makes swag good? It's like gift giving: it's all about actually giving something someone wants. People like getting clothes. People love getting mugs.

What makes swag good? It's like gift giving: it's all about actually giving something someone wants. People like getting clothes. People love getting mugs. The Yeti mugs are nice, but what I really want is a ceramic square bottom mug. It tickles something deep in my lizard brain.