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The cease & desist mentions Asda [1] and [2] says "Asda chose NielsenIQ Brandbank, their existing digital content provider for 13 years" So I'd wager the C&D c
by michaelt 4y ago
The cease & desist mentions Asda [1] and [2] says "Asda chose NielsenIQ Brandbank, their existing digital content provider for 13 years"
So I'd wager the C&D came from Brandbank - who presumably supply product photos and product data (barcode, pack size, and all the other data like nutritional information you'd find on the packet if you were browsing in store)
[1] https://www.trolley.co.uk/imgs/cease-and-desist-letter.png https://www.trolley.co.uk/imgs/cease-and-desist-letter.png
[2] https://www.brandbank.com/asda-accelerates-their-rich-content-strategy/ https://www.brandbank.com/asda-accelerates-their-rich-conten...
- aaron695 4y ago