4 ms·
Fun fact: Both NordVPN and SurfShark are run by the same company. It's now out in the open and they have merged (earlier this year), but even from the start the
by fy20 4y ago
Fun fact: Both NordVPN and SurfShark are run by the same company. It's now out in the open and they have merged (earlier this year), but even from the start there were very close ties. The parent company of NordVPN provided consulting services when SurfShark was formed:
https://www.cnet.com/tech/services-and-software/surfshark-and-nord-two-top-vpns-share-a-common-link-in-lithuanias-tesonet/ https://www.cnet.com/tech/services-and-software/surfshark-an...
I've heard rumours that it's even closer than that, and that they were both run by the same people from the start, with the original intent to have two separate brands to allow them to capture more of the market. Is there a name for this technique?
- the_biot 4y agoI'm seeing the same thing where I live, where a new fiber infrastructure has a choice of a few ISPs, but two of them are actually shells owned by the same outfit (an existing hosting provider). I'm really not sure why. The products aren't substantially different, as I guess they aren't with these two VPN providers.
- Sohcahtoa82 4y agoTo give consumers the illusion of choice. If an aggravated customer cancels their service with Shell Company A to switch to Shell Company B, the corporation that owns them both still has that customer.