I think these reasons verge on a tautology. Consumer solutions are cheaper, because they are often free/cheap - therefore you don't need to guarantee a high le

I think these reasons verge on a tautology. Consumer solutions are cheaper, because they are often free/cheap - therefore you don't need to guarantee a high level of service. Whereas, business solutions generally require some defined QoS. So you need to invest more - but on the flip-side, it's easier to turn this into defined revenue.