> Corporate morality rarely extends beyond its value as PR. Once the financial cost of doing the right thing exceeds the PR value, it's probable that the financ

> Corporate morality rarely extends beyond its value as PR. Once the financial cost of doing the right thing exceeds the PR value, it's probable that the financial considerations will prevail. Make that the morality of most individuals. Few people in the world are bleeding hearts. Most will pay lip service to a cause and then go back to work on Monday to pay taxes to the very government they condemned as oppressive. If every Tom, Dick, and Harry are each fickle enough to preserve themselves when their livelihoods and investments become threatened, why expect a group of them under the banner of ABC, inc. to be any more self-sacrificial?