Most of our 'heavy compute' happens in BigQuery so we pay for it there, instead, but we make sure the rest of our analytics infrastructure needs are engineered

Most of our 'heavy compute' happens in BigQuery so we pay for it there, instead, but we make sure the rest of our analytics infrastructure needs are engineered to be as light as possible to keep costs low. We are an ESOP so, as employee owners, it behooves us to be as cost-conscious as possible.