"The feeling of being exposed occurs whenever the Internet addresses us in the second person." This has rubbed me the wrong way since I first saw an icon that

"The feeling of being exposed occurs whenever the Internet addresses us in the second person." This has rubbed me the wrong way since I first saw an icon that said "My Computer". That's the computer addressing me, in first person, as itself, pretending to be me, with words I never used... (gaaah - whose computer is it?!) This was my first reaction to the new layout for Google News, for example, which features a "briefing" section. Who the heck am I that I need a "briefing"? I'm just here to gaze over the headlines! I know myself - and I know I don't have the stomach for that - I will be looking for a new news aggregator soon. Can anyone else relate here?