Valid point, but I don't think his blog's primary (or even secondary) purpose is to advertise his company, so it might be nice that he gets some sign ups throug

Valid point, but I don't think his blog's primary (or even secondary) purpose is to advertise his company, so it might be nice that he gets some sign ups through his blog posts, but it's clearly not a priority. I don't think having an honest, frank discussion of one's struggle with depression is way to push product. I would much rather read about his company when it's been fully (or at least mostly) baked. Too many pre-pre-seed stage ideas get posted to HN as real companies when they're really just ideas.